Cultural Consultancy · Masterplanning · Retail

We Shape Your Narrative.

&bouqu is an award-winning cultural strategy consultancy headquartered in Saudi Arabia. We build the ecosystems, platforms, and places where culture becomes infrastructure.

+2B Worth of projects
+300 Projects completed
150M Media impressions

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Who we work with

NEOM Diriyah Company Qiddiya Royal Commission for AlUla Ministry of Culture Riyadh Holding Google PIF Expo 2025 Osaka Zaha Hadid Architects Harvey Nichols Van Cleef & Arpels NEOM Diriyah Company Qiddiya Royal Commission for AlUla Ministry of Culture Riyadh Holding Google PIF Expo 2025 Osaka Zaha Hadid Architects Harvey Nichols Van Cleef & Arpels

Four ways we shape
creative ecosystems.

From defining the strategy to opening the doors — we work across the full spectrum of cultural development, bringing clarity, creativity, and execution to every mandate.

01

Strategy &
Consultancy

We help organisations and destinations define clear direction, strengthen positioning, and identify opportunities for growth through strategic analysis, planning, and advisory.

Strategic Audit Destination Placemaking Cultural Engineering Narrative Masterplanning
02

Masterplanning
& Delivery

We translate strategy into clear plans and coordinated implementation, managing partners, governance, and operations to ensure projects are delivered effectively.

Cultural Assessment Insights & Reports Programme Development Community Engagement
03

Retail &
Merchandising

Designing and delivering culturally intelligent retail systems, products, and merchandising strategies that extend a project's identity into tangible offerings.

Brand Retail Strategy Product Design VIP & VVIP Gifting Retail Operations
04

&bouqu
Partners

A curated network of vetted specialist studios and collaborators that deliver design, creative, and technical expertise under &bouqu's strategic direction.

Brand Strategy Experience Design Scenography Visitor Journey Mapping

From strategy to
landmark delivery.

From cultural institutions to destination-scale developments — we deliver strategy through execution.

Riyadh Holding · 2023 — Ongoing

Riyadh Oases FoodSphere

Masterplanning Strategy Operations
NEOM · 2024

NEOM Cultural Strategy Management

Cultural Strategy Retail
Diriyah Company · 2024 — Ongoing

Diriyah Retail & Merchandising Strategy

Retail Product Design
Qiddiya · 2023 — Ongoing

Qiddiya Six Flags Cultural Consultancy

Cultural Intelligence Advisory
Ministry of Culture · 2023

Venice Biennale Saudi National Pavilion

Curation Creative Direction
Ministry of Culture · 2020 — Ongoing

Saudi Design Festival

Event Strategy Branding

Recognized
internationally.

A&D Silver Pencil

Art Directors Club

German Design Award

Rat für Formgebung

Best Marketing Concept

Mercedes-Benz & Daimler

LDB Top 10 Pavilions

London Design Biennale