Arts AlUla Design Initiatives Strategy

+ International Positioning

The Challenge

&bouqu was approached by the Royal Commission for AlUla to expand on the position of AlUla as global player in the design and cultural sectors. The initiative is intended to cultivate cultural diplomacy and forge partnership, encouraging dialogue and bilateral relations between Saudi Arabia and counterparts within the design realm.

Asset 11

The Approach

&bouqu oversaw the full turnkey solution, from curating a list of 40 influential individuals within the design sphere, managing guest relations, scouting a venue in Paris and focusing on event management to ensure the objectives are executed at a high standard.

The event took place as part of Paris Design Week in September of 2023 in a historic venue. The venue was transformed with design forward scenography as well as complemented with a four course meal prepared by Michelin star Chef William LeDeuil. In addition, the dinner is meant to highlight AlUla's various design initiatives such as AlUla Design Award, the Design Residency as well as Maddrassat AlDeera's work with artisans.

The Scope

Full Strategy Development
Investment Strategy Development
Experiential and Spatial Design
Content Development