Tanween by Ithra

The Challenge

Tanween was set to be the INDABA festival in Saudi Arabia

with an aim to attract over 250,000 visitors per year, over the

course of 5 years, offering visitors three weeks of performances,

installations, talks and workshops. From its inception phase to

execution, Ithra needed the support of multiple partners to get

the festival off the ground.

Tanween was set to be the INDABA festival in Saudi Arabia with an aim to attract over 250,000 visitors per year, over the course of 5 years, offering visitors three weeks of performances, installations, talks and workshops. From its inception phase to execution, Ithra needed the support of multiple partners to get the festival off the ground.

The Approach

Together with the advisory panel, &bouqu helped put together a strategy as well as contributed to the overall programming of the event. The team also worked with international studios and curators to put on some of the key moments of the event that attracted major international attention. The team worked across departments at the King Abdulaziz Center for World Culture to ensure maximum impact from curation, programming, procurement and marketing.