Dubai Design Week X AIUIa Design


The Challenge

&bouqu was approached by the Royal Commission of AlUla to create a presence for AlUla in Dubai Design Week showcasing narrative of AlUla through time. Celebrating the Royal Commission for AlUla's design driven strategies as well as showcasing the work that has been done from the lens of design.


The Approach

&bouqu oversaw the full turnkey solution, from managing the construction and fabrication of the booth, executing it operationally and handling programming; which was enabled by enlisting &bouqu's design partners to be involved in the project. The scope of work extended post-event to ensure logistics is sorted.

&bouqu worked with both local and international stakeholders to make sure the vision by the client was executed to its fullest potential on the ground.

The Scope

Conceptualization & Fabrication