Saudi Design Week
2014-2019
The Challenge
Creating a platform for local talents to convene and showcase their work at a time when creative cultural events were non-existent. This has further evolved into building networks and communities that would support the development of the creative industries and offer a space to contemplate and celebrate design on a larger scale.
The Approach
Saudi Design Week was inaugurated in 2014 as a first-of-its-kind event initiated by a private entity. The organizing team activated their developed network to start a design forum and exhibition in its first edition. Generating interest in the field by directly connecting with local design and art patrons and companies, Saudi Design Week was able to gain support to sustain its existence on an annual basis.
